One quarter of respondents to a survey in the US and UK said manufacturers of vegetarian and vegan products should not be permitted to use meat-related names like sausage, burger or steak.
Managing director of Ingredient Communications Richard Clarke, who commissioned the study, said it was no secret that the meat industry wanted to stop the “misrepresentation of vegetarian products”.
He added that it was surprising so many consumers also seemed to support a ban.
“With interest in plant-based diets increasing and a backlash from the meat industry under way, it is time for a debate about the way vegetarian and vegan products are presented,” Clarke said.
Debate
The labelling of meat-free products has become increasing politicised across the EU and the US.
Last year, France passed legislation prohibiting vegetarian products from being labelled in the same way as traditional animal products.
The US state of Missouri has prohibited companies “misrepresenting a product as meat” if it is not derived from livestock or poultry.
Dairy products in the EU have already seen some landmark rulings when it comes to the labelling of alternative products.
In 2017, the European Court of Justice prohibited non-dairy products, such as drinks derived from almonds or soy, from using the word milk.
Almost 90% of respondents to the survey said they ate all kinds of foods.
Just 2% said they were vegan, 5% said they were vegetarian and 4% said they were pescatarian (eat fish but no other meats).
Read more
Food for vegetarians and vegans has a carbon footprint too – Creed
Donations to Go Vegan World more than double to €2.7m
One quarter of respondents to a survey in the US and UK said manufacturers of vegetarian and vegan products should not be permitted to use meat-related names like sausage, burger or steak.
Managing director of Ingredient Communications Richard Clarke, who commissioned the study, said it was no secret that the meat industry wanted to stop the “misrepresentation of vegetarian products”.
He added that it was surprising so many consumers also seemed to support a ban.
“With interest in plant-based diets increasing and a backlash from the meat industry under way, it is time for a debate about the way vegetarian and vegan products are presented,” Clarke said.
Debate
The labelling of meat-free products has become increasing politicised across the EU and the US.
Last year, France passed legislation prohibiting vegetarian products from being labelled in the same way as traditional animal products.
The US state of Missouri has prohibited companies “misrepresenting a product as meat” if it is not derived from livestock or poultry.
Dairy products in the EU have already seen some landmark rulings when it comes to the labelling of alternative products.
In 2017, the European Court of Justice prohibited non-dairy products, such as drinks derived from almonds or soy, from using the word milk.
Almost 90% of respondents to the survey said they ate all kinds of foods.
Just 2% said they were vegan, 5% said they were vegetarian and 4% said they were pescatarian (eat fish but no other meats).
Read more
Food for vegetarians and vegans has a carbon footprint too – Creed
Donations to Go Vegan World more than double to €2.7m
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