Bord Bia has announced a number of supports for food, drink and horticulture businesses that have been impacted by COVID-19.
These supports include €1m worth of marketing grants and a navigating change hub the bord Bia website to provide businesses with market insights.
“The navigating change supports are highly tailored to tackle the specific impacts the COVID-19 crisis is having on the Irish food, drink and horticulture industry,” Tara McCarthy, CEO Bord Bia said.
“COVID-19 is an unprecedented challenge for our industry; the scale and enormity of the challenges we face are changing rapidly and so too must our supports.
“The Bord Bia team around the world is fully committed to supporting the food industry adapt to new market conditions to survive today and to reset with the ambition of winning again as markets recover.”
Carcase imbalance
Bord Bia acknowledged that the pandemic had thrown up a number of issues, including a “carcase imbalance” in the beef sector, where consumer demand for lower value cuts such as mince had increased and higher value steak cuts supplied to restaurants had dropped off.
A bord Bia statement also pointed to problems for the dairy sector.
“Milk processing in the dairy sector is continuing under strict physical distancing procedures.
“Fall off in demand in foodservice has been replaced by consumer demand through retail. Cold storage facilities for products is increasingly difficult and costly to obtain, which may pose problems as the sector enters peak milking season.”
The deadline for applications for Bord Bia marketing grant is Thursday 16 April.
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Bord Bia has announced a number of supports for food, drink and horticulture businesses that have been impacted by COVID-19.
These supports include €1m worth of marketing grants and a navigating change hub the bord Bia website to provide businesses with market insights.
“The navigating change supports are highly tailored to tackle the specific impacts the COVID-19 crisis is having on the Irish food, drink and horticulture industry,” Tara McCarthy, CEO Bord Bia said.
“COVID-19 is an unprecedented challenge for our industry; the scale and enormity of the challenges we face are changing rapidly and so too must our supports.
“The Bord Bia team around the world is fully committed to supporting the food industry adapt to new market conditions to survive today and to reset with the ambition of winning again as markets recover.”
Carcase imbalance
Bord Bia acknowledged that the pandemic had thrown up a number of issues, including a “carcase imbalance” in the beef sector, where consumer demand for lower value cuts such as mince had increased and higher value steak cuts supplied to restaurants had dropped off.
A bord Bia statement also pointed to problems for the dairy sector.
“Milk processing in the dairy sector is continuing under strict physical distancing procedures.
“Fall off in demand in foodservice has been replaced by consumer demand through retail. Cold storage facilities for products is increasingly difficult and costly to obtain, which may pose problems as the sector enters peak milking season.”
The deadline for applications for Bord Bia marketing grant is Thursday 16 April.
Read more
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Farmer Writes: dairy farmers facing uncertain times
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