Despite difficulties across the whole global agricultural sector, Horsch has seen its turnover rise to €300m in 2016.

However, 2017 is still being viewed with caution, with some countries struggling with poor climatic conditions or unfavourable producer prices while others face uncertain and disadvantageous economic or political conditions.

Performance drills the top sellers

Seed drills are still the top-selling machines, with a 33% share of turnover. Tillage equipment accounts for 31%, while the plant protection sprayers provide 13%. Single-grain machines provide almost 9% and the parts sector the rest.

Horsch continues to invest heavily in dealer and employee development and market-specific machines. Investments at production sites in Germany and all over the world have increased the company’s competitiveness and are the basis for future growth.

Key markets

In addition to the UK and Germany, Ukraine, France, Bulgaria and Romania are key markets for Horsch with very strong seed drill sales providing record turnover in Ukraine.

Russia, Scandinavia, Poland, the US, Canada, the Baltic states, Hungary and the Czech Republic continue to provide stable growth.

Horsch has already founded subsidiaries in China and Brazil where it believes there is good potential for growth.