SuperValu confirmed that both beef products were 100% Irish. / Philip Doyle
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The retailer SuperValu has come under fire after two separate cases of mislabelling on beef products in its stores.
On Monday, IFA livestock chair Angus Woods discovered beef round roast being sold in SuperValu in Wicklow with a label stating its country of origin was Greece.
The same label showed an Irish cutting plant code and slaughter plant code.
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Last Saturday, Tipperary IFA chair Erica O’Keeffe highlighted a steak labelled as “Argentinian striploin” in a SuperValu store in Cashel.
It was subsequently revealed that the steak was Irish, but the marinade had been called Argentinian by the in-store butcher who made it.
SuperValu has expressed regret for the labelling error and confirmed the provenance of both beef products is 100% Irish.
“SuperValu has a long-standing commitment to Irish farmers and 100% of our SuperValu-branded beef is Irish,” a spokesperson told the Irish Farmers Journal.
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The retailer SuperValu has come under fire after two separate cases of mislabelling on beef products in its stores.
On Monday, IFA livestock chair Angus Woods discovered beef round roast being sold in SuperValu in Wicklow with a label stating its country of origin was Greece.
The same label showed an Irish cutting plant code and slaughter plant code.
Last Saturday, Tipperary IFA chair Erica O’Keeffe highlighted a steak labelled as “Argentinian striploin” in a SuperValu store in Cashel.
It was subsequently revealed that the steak was Irish, but the marinade had been called Argentinian by the in-store butcher who made it.
SuperValu has expressed regret for the labelling error and confirmed the provenance of both beef products is 100% Irish.
“SuperValu has a long-standing commitment to Irish farmers and 100% of our SuperValu-branded beef is Irish,” a spokesperson told the Irish Farmers Journal.
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