Protein is the biggest nutritional trend in recent time and there’s no sign of it slowing down with almost double-digit growth expected over the next decade.

Speaking at the Listowel Food Fair event on Monday night last, Olga Mulvey, category controller with Kerry Dairy Ireland said: “We see protein products going to grow by 8.4% each year for the next seven to 10 years.”

This is occurring right across all ages but protein is very much in demand with younger consumers as 60% of them actively seek it out she said.