The Royal Highland Show is estimated to have boosted the Scottish economy by £54m, according to a recent report commissioned by the Royal Highland and Agricultural Society of Scotland (RHASS).
The event welcomed a record number of visitors in 2017, with 190,000 people visiting the four-day event featuring more than 1,000 trade exhibitors and 6,000 livestock.
RHASS’ research also details the economic impact the show on the hospitality sector, with it bringing in £4.7m from overnight stays.
The year 2017 also saw the number of people who were attending the show for the first time rise by 20%.
Royal Highland Show manager, David Jackson, said: “We continue to see increasing interest from exhibitors and competitors across the UK and abroad who now recognise this to be an international event, with a solid reputation and genuine business opportunities.
“Almost 40% of our exhibitors are from outside Scotland, as there is growing interest in this prestigious event.”