The Dealer had to sit down for a minute after reading a recent advertisement for female farmers.

No, it wasn’t anything to do with Lisdoonvarna.

It was a casting call for a new TV campaign that requires female farmers in their 40s for filming in June.

The fee? A cool €3,000 for a day’s work.

A fella (or lady for that matter) would need a couple of weanlings and a good bit of mullocking to make that return from farming.