Last week, over 600 delegates attended the World Meat Congress in the city of Cuiabá, which is located in the heart of Brazilian cattle country in the sate of Mato Grosso.

Mato Grosso is home to almost 40 million cattle and there was a big representation of Brazilian farmers at the conference.

The conference discussed everything from global supply and demand to nutrition and sustainability.

It painted a positive picture in terms of future consumption, with a growing world population coupled with an increase in incomes across the globe driving demand for meat products in the next 10 years.

Challenges

On the supply side, some of the world’s largest beef-producing countries are in decline, with the USA being singled out as having the lowest number of cattle in 70 years.

The meat sector will also face some huge challenges in the years ahead, with more inquisitive consumers demanding more information on where their meat comes from and how it is produced.

We caught up with some of the speakers from the conference on what their views are on the years ahead.