Each year, Claas recognises the service, support and overall excellence of performance achieved by its dealerships throughout the UK and Ireland.

This year’s award ceremony took place at the Claas Dealer Council Meeting recently held in Saxham, at its Irish and UK headquarters.

A total of eight dealerships received recognition, with the overall Claas UK Dealer of the Year Award being presented to Leinster Farm Machines, based in Duleek, Co Meath.

Claas said that the overall Dealer of the Year Award reflects to Leinster Farm Machines’ overall performance and assessment markers by Claas UK in terms of its overall market share, financial benchmarking, ProfitBuilder financial performance and the assessments from customer surveys.

Maurice Kelly of Kellys receives the Claas UK Gold ‘Dealer Excellence’ award from Marcus Schulze-Duello, vice president Dealer & network development WEU & MEU.

Three family dealerships – Rickerby, Gordons and Olivers – were awarded Claas UK Platinum ‘Dealer Excellence’ awards, while Manns, Claas Western, Erwin, Kellys and Leinster Farm Machines were all awarded Gold ‘Dealer Excellence’ awards.