British bank NatWest has decided to name its digital banking service “Bó” (Irish for cow for those rusty in the Gaeilge department). The bank says: “We also like [the word] because Bó doesn’t mean anything in English so it’s a word that we can own ... We love our fada, it’s unique, changes how we look and how we sound.”
The Dealer wonders does this bring a new meaning to the term “cash cow”?