In its latest bid to revive sales, McDonald’s is adding a new sirloin burger option to its menu in the US.
This will allow it to better compete with upstart gourmet burger chains such as Shake Shack and Five Guys. The sirloin burgers will be priced at about $5 – 25% more than the Big Mac.
If this latest premium offering from McDonald’s is a success, then it is likely the sirloin burgers will be rolled out to Europe.
ADVERTISEMENT
With one in five McDonald’s burgers eaten in Europe made from Irish beef, the new sirloin burger may present an opportunity for the Irish beef industry.
Register for free to read this story and our free stories.
This content is available to digital subscribers and loyalty code users only. Sign in to your account, use the code or subscribe to get unlimited access.
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
CODE ACCEPTED
You have full access to the site until next Wednesday at 9pm.
CODE NOT VALID
Please try again or contact support.
In its latest bid to revive sales, McDonald’s is adding a new sirloin burger option to its menu in the US.
This will allow it to better compete with upstart gourmet burger chains such as Shake Shack and Five Guys. The sirloin burgers will be priced at about $5 – 25% more than the Big Mac.
If this latest premium offering from McDonald’s is a success, then it is likely the sirloin burgers will be rolled out to Europe.
With one in five McDonald’s burgers eaten in Europe made from Irish beef, the new sirloin burger may present an opportunity for the Irish beef industry.
If you would like to speak to a member of our team, please call us on 01-4199525.
Link sent to your email address
We have sent an email to your address. Please click on the link in this email to reset your password. If you can't find it in your inbox, please check your spam folder. If you can't find the email, please call us on 01-4199525.
ENTER YOUR LOYALTY CODE:
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
SHARING OPTIONS