Ballygowan is turning its iconic label from blue to gold as part of a new campaign to support increased cancer awareness and fund vital cancer support services.

From now until August, labels on the biggest selling lines will feature a special gold label and a donation for every bottle sold will be made to cancer services through the Irish Cancer Society in the Republic and its campaign partner, Marie Curie Cancer Care, in Northern Ireland.

Funds raised through the gold label bottles will go towards supporting the Irish Cancer Society’s night nursing service, 13 Daffodil Centres and Cancer Nurseline 1800 200 700.

The campaign will be fronted by popular model and food blogger Rozanna Purcell and her sister Rachel, who is living life with chronic myelogenous leukaemia (CML).

Speaking at the launch, the sisters said: “We’re both really excited to be a part of this campaign and help promote the gold label Ballygowan bottles. Last year, when Rachel was diagnosed with CML, we witnessed first-hand the amazing services these charities offer and how many families they help. We’re delighted to join with Ballygowan to help drive awareness and help raise much-needed funds to support them.”

Ballygowan Gold is available in local convenience stores and supermarkets nationwide in 500ml, 750ml, 1L and 2L bottles.