The company announced that it would be reducing its February price amid downward pressure in the global commodity dairy markets. Vice-chair Jim Baird said it comes after improved business performance allowed them to delay a January reduction. The price paid to farmers now stands at 28.09ppl for 4% butterfat and 3.3% protein.

By contrast, Muller has decided to hold its price for February after last month’s 1.5ppl drop, leaving the price for Muller Direct farmers at 29p/l.