McCambridge Bread has won the Love Irish Food brand development award, which grants the brand €70,000 worth of advertising space from Exerion Media. To mark the fifth year of the award, OwensDDB Advertising Agency provided McCambridge Bread with an €10,000 creative bursary towards the campaign. The campaign will appear nationally for two weeks. Mentorship will also be provided for McCambridge Bread throughout the campaign. McCambridge Bread was founded in 1945 and its range includes a selection of traditional, gluten-free and artisan breads.

Kieran Rumley, executive director for Love Irish Food said they saw huge dedication from all the shortlisted candidates but McCambridge Bread was a worthy winner.