I make myself do things that I’m scared of – and it has always paid off,” says Helen James on learning to embrace her fear of change. “And it’s usually those things that scare you the most that pay off the most.”

We have been chatting for over an hour at Considered Café on Dublin’s Drury St, which Helen designed for Dunnes Stores, from the menu to the Instagram-able interiors, including a chalkboard that proclaims “I am sorry for what I said when I was hungry.”