FBD Insurance has been announced as the new title sponsor of the National Dairy Show, which takes place in the Green Glens Arena, Millstreet, Co Cork, on 9 and 10 October.

This partnership reinforces its long-standing commitment to Irish agriculture and the dairy farming community.

The event, which will now be known as the FBD National Dairy Show, represents one of the most significant partnerships in the history of the show and provides a strong platform for the continued growth and development of Ireland’s premier dairy exhibition.

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Now in its 44th year, the National Dairy Show has established itself as the country’s leading dairy industry event, bringing together dairy farmers, breeders, industry professionals, exhibitors and agricultural organisations from across Ireland and beyond.

Speaking on the announcement, newly appointed show director Tom Baker, welcomed the partnership.

“We are delighted to welcome FBD Insurance as title sponsor of the National Dairy Show,” he said.

“FBD is one of the most recognisable and trusted brands in Irish agriculture, and has a proud history of supporting farming communities throughout the country. Their commitment to Irish agriculture aligns strongly with the values and ambitions of the National Dairy Show.

“This partnership will help strengthen the event and ensure that we continue to deliver an outstanding experience for exhibitors, breeders and visitors,” he explained.

“The National Dairy Show has become a key date in the agricultural calendar and we look forward to working closely with FBD Insurance to further develop the event in the years ahead.”

Investment

For FBD Insurance, the sponsorship reflects its continued investment in supporting Irish farmers and the wider agricultural sector.

Commenting on the sponsorship, Michael Berkery, chairman of the FBD Trust, said: “The National Dairy Show has established itself as one of the most important events in the Irish agricultural calendar, bringing together the very best of the dairy sector.

“The FBD Trust is delighted to support the show and the people at the heart of the industry.

“This sponsorship reflects our ongoing commitment to helping farmers thrive through education, innovation and knowledge-sharing. We are very pleased to contribute to what promises to be another outstanding event in October 2026.”

Speaking about FBD Insurance’s involvement in the event, Maureen O’Meara, head of sales, Munster at FBD Insurance, added: “Our farmers are at the heart of everything we do at FBD Insurance, and that’s why we are proud to be involved with the National Dairy Show 2026.

“The event showcases the innovation, dedication and resilience that characterise Ireland’s dairy sector and provides a valuable forum for learning and networking.

“We are excited to meet customers, support the industry and celebrate the people who continue to drive Irish agriculture forward,” she said.

The FBD Insurance National Dairy Show showcases the very best of Ireland’s dairy sector through elite dairy cattle competition, industry exhibits, educational displays, technology demonstrations and networking opportunities.

The event continues to attract thousands of visitors annually and serves as a valuable showcase for innovation, breeding excellence and progressive dairy farming.