I see the National Dairy Council (NDC) has been forced to pull an advertisement for milk.
Why?
Because a company that produces nut drinks believed the advert was “misleading” and complained to the Advertising Standards Authority (ASA).
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In the advert, two girls count the ingredients in two drinks – milk and a nut-based drink. The nut drink contained 12 ingredients.
However the company that complained argued to the ASA that its drink contains only two or three ingredients.
The complaint was upheld by the ASA and the advert has been pulled from television screens.
In fairness, I think that requiring an ingredients list for any type of ‘milk’ is baffling. Perhaps the query should be whether or not nuts make milk at all?
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I see the National Dairy Council (NDC) has been forced to pull an advertisement for milk.
Why?
Because a company that produces nut drinks believed the advert was “misleading” and complained to the Advertising Standards Authority (ASA).
In the advert, two girls count the ingredients in two drinks – milk and a nut-based drink. The nut drink contained 12 ingredients.
However the company that complained argued to the ASA that its drink contains only two or three ingredients.
The complaint was upheld by the ASA and the advert has been pulled from television screens.
In fairness, I think that requiring an ingredients list for any type of ‘milk’ is baffling. Perhaps the query should be whether or not nuts make milk at all?
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