The revival in the fortunes of butter continued in 2014 – the year that it made the cover of Time magazine. More home baking is one of the factors driving butter consumption, as is the increasing trend for spreads to include dairy fat.
Unilever, the global leader in spreads, is now including dairy fats in its product range in order to counteract a fall in margarine sales. As an extension of its leading spreads brand Flora, a new product, Gold, has 22% “re-blended butter”. This trend is positive for sales of cream and butter globally.
Rotterdam-based Unilever is the world’s leading maker of spreads with more than 30% of the market, according to Euromonitor. Unilever plans to create a separate business of its struggling spreads division. The company’s share of the US market for butter and margarine declined three percentage points to 18.6% in the four weeks ended 22 November, according to Nielsen data.
ADVERTISEMENT
Speaking of butter, an excellent book, Butter in Ireland, From Earliest Times to the 21st Century, was launched by the Cork Butter Museum recently.
Register for free to read this story and our free stories.
This content is available to digital subscribers and loyalty code users only. Sign in to your account, use the code or subscribe to get unlimited access.
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
CODE ACCEPTED
You have full access to the site until next Wednesday at 9pm.
CODE NOT VALID
Please try again or contact support.
The revival in the fortunes of butter continued in 2014 – the year that it made the cover of Time magazine. More home baking is one of the factors driving butter consumption, as is the increasing trend for spreads to include dairy fat.
Unilever, the global leader in spreads, is now including dairy fats in its product range in order to counteract a fall in margarine sales. As an extension of its leading spreads brand Flora, a new product, Gold, has 22% “re-blended butter”. This trend is positive for sales of cream and butter globally.
Rotterdam-based Unilever is the world’s leading maker of spreads with more than 30% of the market, according to Euromonitor. Unilever plans to create a separate business of its struggling spreads division. The company’s share of the US market for butter and margarine declined three percentage points to 18.6% in the four weeks ended 22 November, according to Nielsen data.
Speaking of butter, an excellent book, Butter in Ireland, From Earliest Times to the 21st Century, was launched by the Cork Butter Museum recently.
If you would like to speak to a member of our team, please call us on 01-4199525.
Link sent to your email address
We have sent an email to your address. Please click on the link in this email to reset your password. If you can't find it in your inbox, please check your spam folder. If you can't find the email, please call us on 01-4199525.
ENTER YOUR LOYALTY CODE:
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
SHARING OPTIONS