Tirlán’s Truly Grass-Fed under fire at Nuffield

The Dealer hears that Tirlán’s Truly Grass-Fed butter brand cannot count on the plush confines of the Nuffield Ireland annual conference to avoid criticism over competing with Kerrygold.

Former Nuffield scholar and ex-IFA deputy president Tim O’Leary recounted to attendees how he had seen Kerrygold undercut to the tune of $1 per stick on shelves in Pittsburgh on a recent trip to Pennsylvania, one of the US’s traditional dairy strongholds.

“It’s a shame what’s going on,” O’Leary declared to a panel on consumer preferences that included Tirlán’s consumer Ireland director Mandy Hennebry.