Farmers Journal, Irish Farmers Journal, Farming in Ireland, Farmer Journal, Farmers in Ireland

Just one in four consumers say buying Irish influences fresh produce choice

Bord Bia's Irish fresh produce research report 2026 found that food waste is the biggest barrier preventing Irish consumers from eating more fresh fruit and vegetables.

NEWS 14 September 2026

Just one in four consumers say buying Irish influences fresh produce choice

Carrots

Just one in four consumers say buying Irish influences fresh produce choice

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