The Minister for Agriculture, Food and the Marine Michael Creed has announced a €6.75 million additional funding for Bord Bia in an attempt to drive market diversification.
The funding comes as Ireland aims to establish new markets outside of the UK post Brexit. The Irish Farmers Journal understands that the money will be used for Bord Bia “to undertake a programme of additional activities to support the food and drink sectors in addressing the market challenges relating to Brexit,” a statement from the Department confirmed.
Bord Bia has received €3.6 million funding since Autumn 2016.
The breakdown
The €6.7 million comprises of;
An additional €300,000 for market prioritisation€4.4 million towards market promotion and supports in international, UK and other EU markets €1.6 million to strengthen strategic marketing processes€400,000 in funding for a two year MSc in Insight and Innovation in NUI Maynooth which was recently launched by Bord BiaCreed’s statement
In a statement, Creed said that this funding came as a result of the need to Brexit-proof the Irish agri-food industry against future challenges involving the UK decision to leave the EU.
“The programme is wide-ranging, well thought through and ambitious. It is, in my view, an appropriate element of our response to the marketing challenges presented by Brexit in terms of business development and diversification,” he said.
“This programme of activities draws on analysis of data from the Bord Bia Brexit Barometer exercise which was completed by 139 food, drink and horticulture companies and follows my request to Bord Bia to undertake a major market prioritisation exercise to identify the best prospects for sustainable growth in individual sectors.”
Trade Mission
Creed also confirmed that he will be leading a trade mission to Japan and the Republic of Korea. This follows trade missions in the past year to China, Singapore, North Africa, the Gulf States, the U.S. and Mexico
Read more
The Minister for Agriculture, Food and the Marine Michael Creed has announced a €6.75 million additional funding for Bord Bia in an attempt to drive market diversification.
The funding comes as Ireland aims to establish new markets outside of the UK post Brexit. The Irish Farmers Journal understands that the money will be used for Bord Bia “to undertake a programme of additional activities to support the food and drink sectors in addressing the market challenges relating to Brexit,” a statement from the Department confirmed.
Bord Bia has received €3.6 million funding since Autumn 2016.
The breakdown
The €6.7 million comprises of;
An additional €300,000 for market prioritisation€4.4 million towards market promotion and supports in international, UK and other EU markets €1.6 million to strengthen strategic marketing processes€400,000 in funding for a two year MSc in Insight and Innovation in NUI Maynooth which was recently launched by Bord BiaCreed’s statement
In a statement, Creed said that this funding came as a result of the need to Brexit-proof the Irish agri-food industry against future challenges involving the UK decision to leave the EU.
“The programme is wide-ranging, well thought through and ambitious. It is, in my view, an appropriate element of our response to the marketing challenges presented by Brexit in terms of business development and diversification,” he said.
“This programme of activities draws on analysis of data from the Bord Bia Brexit Barometer exercise which was completed by 139 food, drink and horticulture companies and follows my request to Bord Bia to undertake a major market prioritisation exercise to identify the best prospects for sustainable growth in individual sectors.”
Trade Mission
Creed also confirmed that he will be leading a trade mission to Japan and the Republic of Korea. This follows trade missions in the past year to China, Singapore, North Africa, the Gulf States, the U.S. and Mexico
Read more
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