Grocery market data released by Worldpanel by Numerator shows that shoppers continue to face price increases at the tills.
Worldpanel’s inflation measure, which compares prices of over 30,000 identical products, found the cost of those products was 6.7% higher in the 12 weeks to 19 April than they were a year earlier.
The company says that shoppers can reduce their personal inflation level by trading down to lower-cost and supermarket own-label alternatives.
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Business development director at Worldpanel by Numerator Emer Healy said: “Consumer uncertainty due to global events has sparked a sense of caution among shoppers, who are demonstrating signs of making more considered purchasing decisions as discretionary spend is squeezed by rising fuel prices at the pumps.”
Lamb sales down
That price consciousness can be seen in the purchases of lamb for Easter, with sales down 31% from a year ago.
When it comes to market share, Dunnes remains in the number one position at 24.1%. Tesco is a very close second at 24%, while Lidl and Aldi have 14.4% and 10.9% of the market respectively.
Worldpanel noted that the proportion of Irish households purchasing their groceries online surpassed 20% for the first time.
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Grocery market data released by Worldpanel by Numerator shows that shoppers continue to face price increases at the tills.
Worldpanel’s inflation measure, which compares prices of over 30,000 identical products, found the cost of those products was 6.7% higher in the 12 weeks to 19 April than they were a year earlier.
The company says that shoppers can reduce their personal inflation level by trading down to lower-cost and supermarket own-label alternatives.
Business development director at Worldpanel by Numerator Emer Healy said: “Consumer uncertainty due to global events has sparked a sense of caution among shoppers, who are demonstrating signs of making more considered purchasing decisions as discretionary spend is squeezed by rising fuel prices at the pumps.”
Lamb sales down
That price consciousness can be seen in the purchases of lamb for Easter, with sales down 31% from a year ago.
When it comes to market share, Dunnes remains in the number one position at 24.1%. Tesco is a very close second at 24%, while Lidl and Aldi have 14.4% and 10.9% of the market respectively.
Worldpanel noted that the proportion of Irish households purchasing their groceries online surpassed 20% for the first time.
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