Dairygold has partnered up with the Irish Cancer Society as a ‘Pink Partner’ to encourage women all over rural Ireland to check themselves for early signs of breast cancer.

Early detection is key and provides the best chance of effective treatment for the illness.

Breast cancer is one of the most common cancers in Ireland, with an estimated 3,700 people diagnosed with the disease each year.

Dairygold’s farmer members and farmers across Ireland are being encouraged to use the pink bale wrap across the summer in an effort to draw attention to the campaign.

Vital role

National fundraising lead at the Irish Cancer Society Rosemary Simmons said: “'Wrap It Pink' plays a vital role in supporting the society’s early detection messaging and indeed funding innovative cancer research and services to support those affected by breast cancer in Ireland.

“The generosity of Dairygold and their customers ensures that crucial care, information and support is available for patients and their families when they need it most.”

Worthwhile cause

Since the partnership began in 2015, Dairygold has raised over €100,000 from Wrap It Pink and other various initiatives for the Irish Cancer Society, with monies raised going towards funding breast cancer research and also support for patients and their families.

These supports include free transportation to attend chemotherapy appointments and night nurses providing end-of-life care to patients in their own homes.

Head of Dairygold agri business Liam O’Flaherty said: “Our 'Wrap It Pink' campaign has always had a two-fold objective of raising funds for the Irish Cancer Society while also raising awareness of breast cancer across rural Ireland.

“We are very proud to play our part in assisting the Irish Cancer Society in what is a most worthwhile cause and are most grateful to our own members and other farmers nationwide who have supported 'Wrap It Pink' over the past six years.”

Bright pink silage wrap is available from Dairygold’s network of retail stores, Co-Op Superstores across Munster and also online for nationwide delivery.