The family-run store stocks agricultural and hardware products near Claudy village and has a catchment across Co Derry and north Tyrone.
The Portadown-based Fane Valley Co-op has been extending its retail store business across NI in recent years, with the latest acquisition bringing its total number of stores to 15.
“The acquisition of Deeny’s will be our first location in Co Londonderry/Derry and we are hugely excited by the prospect of serving the community in the northwest,” said Fane Valley chief executive Trevor Lockhart.
Deeny’s Country Store and Farm Supplies was established in 1938 and Lockhart wished owners John and Patricia well in their retirement from the business.
“On behalf of the Deeny family, I would like to put on record our deep gratitude and appreciation for the support the business received from the community over eight decades,” said John Deeny.