Kongskilde Industries is one of the leading manufacturers of agricultural solutions. They have recently launched an ambitious one-brand strategy. This strategy is part of a large-scale process, in which factories, sales companies and administrative functions are streamlined in order to form an even more competitive company.

In the future, all agricultural machines and solutions from Kongskilde Industries will carry the Kongskilde name and red brand identity. Previous brand names like Howard, Nordsten, Överum, Becker, and JF will be marketed under one umbrella – Kongskilde.

Commenting on the move, Kongskilde said: “The one-brand strategy is our answer to future challenges. Kongskilde and its dealer network are here to stay. It shows our commitment to continue Kongskilde as a separate brand. The new strategy is the beginning of an exciting journey for all of us. It expresses our move towards a more visible brand, creating solutions and products that improve the bottom line for our customers – the farmers and distributors. The outcome of the ongoing process will be a stronger and profitable Kongskilde”.

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The one-brand strategy underlines Kongskilde’s long-term dedication to build an independent and strong brand. In the future, customers will benefit from a number of initiatives, such as:

• Significant investments in new factories to achieve higher flexibility and competitive products.

• Introduction of new products in the future.

• More than 200 upgrades and improvements of their products.

• Centralised distribution centre for spare and wear parts, improving the delivery service for dealers.

• Strategic investments in innovative solutions for a stronger Kongskilde brand.

Kongskilde markets a wide range of agricultural equipment, including J.F silage and grass machinery, Kongskilde tillage machinery, Overum ploughs and tillage machinery, Becker seed drills, Howard cultivation equipment and Nordsten seed drills.

Trailed harvester

On display at the Grass & Muck will be the the new FCT 1260 trailed forage harvester which is just released for this grass season. The 1260 is basically a 1060 drum and chopping unit which is now fully shaft driven, fitted to a 1360 chassis design. Pickup options include 2.6m and 3.1m versions. The 1260 has 24 blade segments arranged in a four-row configuration; while a metal detector is now standard spec.

The spout controls are electro-hydraulically controlled from the cab, with a double flap now fitted to the end of the spout making filling higher trailers easier.

Kongskilde UK Ltd,

Hempstead Road,

Holt, Norfolk, NR 25 6EE, England.

0044-785 8334436

Email: mail@kuk.kongskilde.com

Website: www.kongskilde.com

To read the full Grass and Muck Magazine click here.