Despite all animals having two large ear tags, the popularity of freeze-branding dairy animals hasn’t waned over the last decade, with Farm Relief Services (FRS) and freeze-branding technicians reporting heavy demand for their services.

Freeze-branding is the process of branding an animal with an extremely cold iron, which causes the hair which was in contact with the iron to lose its pigmentation and to grow back white, thereby leaving a permanent identification on the animal.