When Galway start-up, Irish Socksciety, sent socks to Leo Varadkar in November – including their hurling-inspired “pull hard” pair – they never could have anticipated what happened next.

“He actually wore them at the EU Summit,” exclaims Joanna Zalech who, along with Alex Kieldanowicz, is co-founder of the company with the tagline “havin’ the craic from head to toe”.