The Dealer was intrigued to read a Glanbia advert in last week’s edition of the Irish Farmers Journal.

The ad featured dairy farmers discussing grassland management and, you guessed it, herd expansion. The advert must have been written before Glanbia reintroduced production limits.

Meanwhile, The Dealer has noticed a distinct change in attitude among senior executives and board members of Glanbia.

A few years ago, they were comparing themselves to the Roman emperor Julius Caesar after he crossed the Rubicon. A more accurate comparison now could be with fellow Roman emperor Nero, who famously fiddled while Rome burned.