The pandemic affected most things in 2020 and the annual Designer Genes sale was no different. Moving totally online, the fifth annual sale still managed to break a number of records. The sale topped at a price of 10,000gns and the female average settled at £6,214, a new UK and European breed record.
The high-selling horned heifer was Auckvale Curly 1831S from the Kemp family. Sired by the hombred Auckvale King Maker and sold in calf to Ervie Classic, she was the pick of Tom and Di Harrison.