International market research company Euromonitor said Iran could become a target market for dairy products which were exported to Russia before the ban if Western economic sanctions are removed.
Iran's capital Tehran: young, urban consumers could form a market for packaged dairy products. Photo: Hansueli Krapf/Wikimedia Commons
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Iran completed a deal with the US, France, Germany, Russia and China on Tuesday to reduce its nuclear infrastructure significantly. In return the US, European Union and United Nations have vowed to gradually lift economic sanctions imposed on the country in recent years.
Euromonitor said the removal of US and EU sanctions on Iran would open up the tenth largest growing dairy market globally.
Internally, it is high on the agenda, but no change can be certain until the details of the agreement’s implementation are worked out and the sanctions are officially lifted.
Iran has a young population with around 40% of its 80 million inhabitants aged between 15 and 34. They have an increasingly open attitude to packaged food, which makes them a huge untapped market.
Iranians already consume dairy diets with cheese and yogurt as their largest categories, but these are home-produced at present.
There has already has been a shift from unpackaged to packaged foods, but more work will have to be done to convince Iranians to consume more dairy in packaged form.
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Title: Iran could replace Russia for dairy imports
International market research company Euromonitor said Iran could become a target market for dairy products which were exported to Russia before the ban if Western economic sanctions are removed.
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Iran completed a deal with the US, France, Germany, Russia and China on Tuesday to reduce its nuclear infrastructure significantly. In return the US, European Union and United Nations have vowed to gradually lift economic sanctions imposed on the country in recent years.
Euromonitor said the removal of US and EU sanctions on Iran would open up the tenth largest growing dairy market globally.
Internally, it is high on the agenda, but no change can be certain until the details of the agreement’s implementation are worked out and the sanctions are officially lifted.
Iran has a young population with around 40% of its 80 million inhabitants aged between 15 and 34. They have an increasingly open attitude to packaged food, which makes them a huge untapped market.
Iranians already consume dairy diets with cheese and yogurt as their largest categories, but these are home-produced at present.
There has already has been a shift from unpackaged to packaged foods, but more work will have to be done to convince Iranians to consume more dairy in packaged form.
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