Scotland’s Rural College (SRUC) recently unveiled their mobile sensory lab, which is set to travel around the UK inviting members of the public to taste different meats and other food products.

Those involved will indicate their preferences on aspects such as taste and tenderness.

The aim of the study is to improve the quality of meat for consumers, and the information will be used by SRUC’s livestock scientists to form part of their genetic improvement research. This, in turn, may influence breeding programmes for livestock.

SRUC will also demonstrate to the public how they use technology for research, including 3D imaging for monitoring growth of finishing beef cattle.

The unique project is supported and funded by the Centre of Innovation Excellence in Livestock (CIEL) and Innovate UK.