I typically have two types of clients. Those who hate shopping and will do whatever they can to avoid it, and those who love shopping and will take whatever steps they can to optimise it. Those who hate shopping are, understandably, happy for me to edit and guide their shopping experience, narrowing the focus and streamlining the selection process, making it a more pleasant, time efficient and ultimately successful use of time.

Those who love shopping require a different type of approach. My most common observation is people who tell me that they have “loads of clothes, but nothing to wear” and are often, again understandably, quite puzzled by this. They have spent a lot of money but don’t seem to have the return on investment in their wardrobe, when they are looking to create a quick, co-ordinated outfit for work, or pull together a smart casual dinner look for an impromptu gathering with friends.