I was moseying around my local German discounter on Sunday where I go to buy detergents, toiletries and non-fresh food items. As the TV ads tell us, they really do offer huge savings. But I do make a point of avoiding the meat, dairy, fruit and vegetable aisles unless I absolutely must, as I feel a sense of loyalty to farmers. I meet enough of them who tell me they are under pressure to produce the best for lower prices which is being facilitated by the supermarket price war race to the bottom.

Respect for food