Consumers’ worries about food safety are reinforced by scandals across the global food industry. More of them are asking where their food comes from, how it’s produced and whether it is healthy. Food production in the industrialised world has undergone a massive transition over the last 50 years. For example, in 1954, one in three farms in Britain kept a few pigs and sold them locally. Today only one in every 150 farms keeps a lot of pigs and sells them all over the world. Suspicious consumers do not fully understand the structure of the food sector, they are sceptical of control systems, and they have a desire to know more about how their food is produced and where it comes from.

A series of meat scandals, including the use of meat that is well past its sell-by date in pre-prepared fast foods, the presence of dioxin in chicken feed and horsemeat marketed as beef don’t help matters. While there is no excuse, such crimes come from increasing economic pressure as well as complex, globalised supply chains and are a consequence of lack of controls.

It is no wonder that demand for organic produce is rising, but such products are expensive compared with conventional food. In big cities in emerging economies, new retail chains and organic food sections in supermarkets are appearing. In India, a fivefold increase from $190m in 2012 to $1bn in 2015 is expected in organic product lines. Meanwhile, at home there is a growing trend towards local and provenance.

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Read more from the 2015 KPMG/Irish Farmers Journal Agribusiness report here.