The Irish display at the Anuga trade show in Germany was of the usual superb standard, with the dairy, beef, lamb and pork industries all present. Ireland can more than hold its own in international markets and the success of the Kerrygold butter brand is the benchmark for placing Irish produce at the premium end of the market.
Anuga was also a reminder of the competition we face. All the major global meat and dairy exporters were there. The presence of the South American countries was impressive and they, along with the US, are now prominent on top-shelf retail displays in German supermarkets. The value of Argentinian steak was on par or ahead of the Irish equivalent in many cases.