The new brand replaces the Connacht Gold quality feeds brand as part of a major re-branding initiative by the co-op. The full range of dairy, beef, calf, weanling, sheep and lamb feeds sold in bags or in bulk now carry ‘Nutrias – the Science of Animal Nutrition’ label.

John Daly, general manager agribusiness with Aurivo, said the rebranding is a further phase in the co-op’s ongoing innovation programme which will build on the tradition of excellent quality and value and further strengthen the bond of trust with farmers.

“Each Nutrias product is specially formulated to deliver optimum animal performance through scientifically proven and nutritionally enriched feed formulations. The Nutrias ATP pack offers the added benefits of a specific mineral and vitamin supplement to drive enhanced animal performance,” he added.