I’m always on the lookout for a good freebie at the Ploughing and as prizes for competitions go, I’ve set my eyes on the shiny €40,000 VW Amarok pickup truck up for grabs on the AXA stand.

It beats the usual free pen, and hopefully insurance will be included.

It certainly looks like the insurer wants to make an impression for its first Ploughing since entering the Irish farm insurance market two months ago.

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AXA enters the Irish farm insurance market