To support the roll-out of the EU school fruit, vegetable and milk schemes, the National Dairy Council (NDC) and Bord Bia have joined forces to create a series of new educational videos, targeting schools under the DEIS plan.
The series will feature world champion boxer Kellie Harington and Dublin footballer Philly McMahon, helping primary school children to adopt healthy eating habits while promoting the importance of physical activity.
Minister for Agriculture Charlie McConalogue said: “We are all aware of the positive influences that strong role models can have on our children, and Kellie Harrington and Philly McMahon have both achieved amazing successes through hard work and discipline.
“I am delighted that my Department is helping to support schoolchildren during these challenging times, in collaboration with the National Dairy Council and Bord Bia.”
The videos were released to 110 DEIS schools on 12 April and are expected to reach 17,500 pupils.
Kellie Harington said a lot of her sporting achievements are down to hard work, eating the right food and getting plenty of rest.
“I’m really excited to be able to share some of my top tips with today’s kids starting out and hopefully inspire them to go on to achieve great things.”
Philly McMahon said the initiative will help young kids in disadvantaged parts of Ireland to believe that if you work hard and believe in yourself, the possibilities are endless.
To access the video series, click here.