CNH brands – Steyr, New Holland Agriculture, FPT and Case construction equipment – have all been presented 2020 Good Design® Awards.
The awards are conferred by the Chicago Athenaeum (a museum of architecture and design and the European dentre for architecture, art, design and urban studies).
The selection criteria for such awards are based on quality design of the highest form, function and aesthetics, a standard beyond ordinary consumer products and graphics.
Elements that also play a substantial role in the allocation of such an award include innovative design, use of new technologies, materials, construction, concept, utility and energy efficiency just to name a few.
Winners are chosen by a jury made up of design professionals, industry specialists and design journalists. Products from all industries and classes were submitted from a total of 48 countries.
The winning products and concepts from the four CNH brands were under the Industrial and Transport award categories. Winners will feature in the Good Design Yearbook for 2020-2021.
The Steyr Konzept tractor was recognised for the creative yet practical thinking behind its design. It was said that the distinctive design brings real word benefits in areas ranging from performance to visibility and sustainability.
A particular example of this is the minimalist cab interior where information is projected onto transparent screens allowing maximum operator visibility.
The Konzept tractor was acknowledged for its hybrid power system; combining a conventional engine, a generator and electric drives which were designed in conjunction with FPT industrial.
New Holland’s BigBaler 1290 High Density was commended for its design vision and enhanced operational efficiency.
Claiming some impressive stats including up to 22% higher density bales over conventional balers in the segment, the BigBaler 1290 High Density features the latest Loop Master knotting technology.
Loop Master knotting technology eliminates twine offcuts, saving both twine and twine residue in the field or forage.
The baler is also equipped with two speed SmartShift start up technology which delivers a smooth transfer of power when engaging the baler.
This recent award adds to the BigBalers list of accolades which include Machine of The Year 2020 and an Agritechinca 2019 Silver Innovation award.
The Project Zeus from Case is an electric backhoe loader prototype which is said to combine an essence of Case’s heritage along with its mission to improve sustainability in construction. This zero-emission machine is said to offer the same power and performance as its diesel equivalent with a lower operating cost.
The jury were impressed with the element of heritage dating back to the 1950s along with its “sharp and clean” design. It was also commended for its innovative lighting elements rugged yet clean lines and contouring, as well as offering an overall modern intuitive user experience.
Case said that production models branded as the Case 580 EV will be delivered to customers early this year.
The FPT Industrial Cursor X engine concept is what the firm describe as an engine designed for planet Earth. Defined by four Ms which are:
The Cursor X was said to be recognised for bringing the “engine out from under the hood”, transforming it into a design statement in itself.