Pakistan produces 38bn litres of milk annually, making it the third largest milk producer in the world.
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Royal FrieslandCampina has signed an agreement to purchase 51% of the shares in Engro Foods Ltd, the second largest dairy company in Pakistan.
Pakistan produces 38bn litres of milk annually, making it the third largest milk producer in the world. The purchase is part of the giant co-op’s expansion plan in the Central Asian market.
FrieslandCampina plans to increase the quantity of milk sold loose to packaged milk products as the country is becoming more urbanised with living standards increasing.
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Pakistan’s middle-class market
CEO of Royal FrieslandCampina, Roelof Joosten, said “the collaboration with Engro Foods will accelerate FrieslandCampina’s strategy 2020. Through this well organised and highly successful company, we acquire a strong position in Pakistan’s dairy market, where a middle class increasingly switches to processed and packaged milk.
“Engro Foods provides a foundation on which to build. This acquisition will contribute to creating value for our member farmers. We will also contribute to the agricultural sector in Pakistan through knowledge about dairy production and our Dairy Development Programme.”
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Royal FrieslandCampina has signed an agreement to purchase 51% of the shares in Engro Foods Ltd, the second largest dairy company in Pakistan.
Pakistan produces 38bn litres of milk annually, making it the third largest milk producer in the world. The purchase is part of the giant co-op’s expansion plan in the Central Asian market.
FrieslandCampina plans to increase the quantity of milk sold loose to packaged milk products as the country is becoming more urbanised with living standards increasing.
Pakistan’s middle-class market
CEO of Royal FrieslandCampina, Roelof Joosten, said “the collaboration with Engro Foods will accelerate FrieslandCampina’s strategy 2020. Through this well organised and highly successful company, we acquire a strong position in Pakistan’s dairy market, where a middle class increasingly switches to processed and packaged milk.
“Engro Foods provides a foundation on which to build. This acquisition will contribute to creating value for our member farmers. We will also contribute to the agricultural sector in Pakistan through knowledge about dairy production and our Dairy Development Programme.”
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