Tangaroa Walker, a New Zealand dairy farmer and popular social media personality has recently announced his plan to crowdfund for the purchase of a large-scale dairy farm.
Tangaroa, who doesn’t come from a farming background, is well known for his enthusiasm and passion for farming. He is currently operating as a contract-milker on a dairy business on the South Island of New Zealand.
In tandem with the day-to-day farm management, he also runs a popular channel called Farm 4 Life which operates across many social media platforms like Instagram, YouTube and Facebook.
The Farm 4 Life channel uploads daily videos and content highlighting the highs and lows of the business of dairy farming. With over 350,000 followers across the various platforms, Tangaroa has become a well-known figure in the New Zealand dairy industry.
He has been particularly open about his passion for developing young New-Zealanders into farm managers, with several previous staff gone on to pursue their own ventures over the years.
Unfortunately for Tangaroa, the farm that he is currently contract-milking on, was put on the market by the farm owners as they look to step back from the business of farming. The sale of the farm could mean an upheaval for Tangaroa, his family and the staff in the business.
In a bid to prevent this eventuality, Tangaroa has decided to crowdfund through his social media platform for the purchase of the farm. His goal is to raise $2.5 milllion New Zealand dollars which equates to roughly €1.25 million.
He has discussed the potential of three different levels of shares. He hopes to sell ten platinum shares valued at $100,000 each, one-hundred gold shares costing $10,000 each and the rest of the shares would be offered at $100 per share.
Tangaroa Walker is a social media personality through his successful Farm 4 Life platform.
The platinum shareholders would have some level of input in how the business is run, as well as some exposure and marketing rights of the Farm 4 Life platform.
Tangaroa is expecting that there will be a return per share of 4% to 7% depending on the year and overall profitability of the business. The investing would be done through a third-party company who he says will guarantee a full refund of the money if the purchase of the farm is not secured.
While details of farm location and size were not advertised yet for security reasons, Tangaroa stressed the quality and potential of the farm and the reasons he believes this is the right farm to commit too.
“It’s probably the best farm I’ve ever worked on; it’s pumping out grass with excellent cows and overall, the farm just functions really well” he said in a recent post.
The public feedback on his social channels seems largely positive at the moment with major interest in the proposal so far. There will be more details of the venture to follow on his various Farm 4 Life channels in the coming weeks.
While it’s not unusual in the New Zealand dairy industry for shareholder groups to own farm business’, this venture appears to be the first of its kind with an offering of shares to the general public via social media.
It will be interesting to see how the idea evolves over the coming weeks and whether this method of farm purchase gains any traction as a result.
Tangaroa Walker, a New Zealand dairy farmer and popular social media personality has recently announced his plan to crowdfund for the purchase of a large-scale dairy farm.
Tangaroa, who doesn’t come from a farming background, is well known for his enthusiasm and passion for farming. He is currently operating as a contract-milker on a dairy business on the South Island of New Zealand.
In tandem with the day-to-day farm management, he also runs a popular channel called Farm 4 Life which operates across many social media platforms like Instagram, YouTube and Facebook.
The Farm 4 Life channel uploads daily videos and content highlighting the highs and lows of the business of dairy farming. With over 350,000 followers across the various platforms, Tangaroa has become a well-known figure in the New Zealand dairy industry.
He has been particularly open about his passion for developing young New-Zealanders into farm managers, with several previous staff gone on to pursue their own ventures over the years.
Unfortunately for Tangaroa, the farm that he is currently contract-milking on, was put on the market by the farm owners as they look to step back from the business of farming. The sale of the farm could mean an upheaval for Tangaroa, his family and the staff in the business.
In a bid to prevent this eventuality, Tangaroa has decided to crowdfund through his social media platform for the purchase of the farm. His goal is to raise $2.5 milllion New Zealand dollars which equates to roughly €1.25 million.
He has discussed the potential of three different levels of shares. He hopes to sell ten platinum shares valued at $100,000 each, one-hundred gold shares costing $10,000 each and the rest of the shares would be offered at $100 per share.
Tangaroa Walker is a social media personality through his successful Farm 4 Life platform.
The platinum shareholders would have some level of input in how the business is run, as well as some exposure and marketing rights of the Farm 4 Life platform.
Tangaroa is expecting that there will be a return per share of 4% to 7% depending on the year and overall profitability of the business. The investing would be done through a third-party company who he says will guarantee a full refund of the money if the purchase of the farm is not secured.
While details of farm location and size were not advertised yet for security reasons, Tangaroa stressed the quality and potential of the farm and the reasons he believes this is the right farm to commit too.
“It’s probably the best farm I’ve ever worked on; it’s pumping out grass with excellent cows and overall, the farm just functions really well” he said in a recent post.
The public feedback on his social channels seems largely positive at the moment with major interest in the proposal so far. There will be more details of the venture to follow on his various Farm 4 Life channels in the coming weeks.
While it’s not unusual in the New Zealand dairy industry for shareholder groups to own farm business’, this venture appears to be the first of its kind with an offering of shares to the general public via social media.
It will be interesting to see how the idea evolves over the coming weeks and whether this method of farm purchase gains any traction as a result.
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