In 2013, Galway-based agribusiness Easyfix brought its flexible cubicle system made from plastic to the EuroTier trade event in Germany, which is the world’s largest trade fair for new farming products.

Easyfix had been selling its flexible cubicle system for a number of years at that point but the concept of a plastic cubicle was still very new. Apart from two other companies with plastic cubicles, all of Easyfix’s competitors were still offering rigid steel cubicles.