The FTMTA conference will be held in The Heritage Hotel, Killenard, Co Laois, on Friday 20 November.

Given the predominantly family business nature of the farm machinery sector, the presentation by Kieran McCarthy in relation to sustainability and viability in family businesses, with a particular emphasis on transition and succession, is sure to be of interest.

McCarthy is a founding partner and head of audit at accounting firm Hughes Blake, which has a unique focus on serving entrepreneurial owner-managed and family-owned businesses. Kieran qualified as a certified public accountant in 1995, became a fellow of the Institute of Taxation of Ireland in 1998 and published his first book, Family Business - A Survival Guide, in 2014. The book has been well received and primes the owners of family businesses to meet the unique challenges when family members work together.

Other confirmed speakers and topics include:

  • Leading economic commentator Jim Power on the overall economic position, the agri economic outlook and the implications for the farm machinery sector.
  • Peter Kealy, former managing director of BWG Foods Retail Division and now a consultant to the retail sector, will speak on the lessons learned from a career in retail management.
  • William Judge of AGCO who has recently been appointed to the role of sales manager for the Massey Ferguson brand in the UK and Ireland.
  • Customer relationship management (CRM) for the farm machinery business. The association has been working on the development of a farm machinery business environment of the leading CRM system, Salesforce.com .
  • The bachelor of science in agricultural mechanisation degree programme in IT Tralee.
  • The positive effect of the correct human resource management strategy for a business.
  • Responsibilities and obligations in the sale and supply of farm machinery.
  • Irish Farmers Journal commodity experts will give their views on the outlook for agricultural markets.
  • Prior registration is necessary to attend the conference and the closing date for registration is Friday 13 November. Contact the FTMTA office on 045-409309 or at membership@ftmta.ie.