Keenan (Alltech Farming Solutions) has announced the appointment of William Trousdell as its regional business manager for the southeast of Ireland.

He will manage the Keenan business across Waterford, Wexford, Wicklow, Kilkenny and Carlow.

Joining Alltech, the parent company of Keenan, in June 2019, Trousdell supported the sales team of both Alltech and Keenan for 18 months. He comes from a strong background in agriculture and is involved in his family farm outside Castlecomer, Co Kilkenny, working with dairy and beef.