Massey Ferguson has just been awarded a Red Dot Award for Product Design 2021, in the commercial vehicle category, for its MF 8S Series of tractors. This accolade follows the MF 8S.265 Dyna E-Power Exclusive which won the Tractor of the Year 2021 award as well as the Best Global Digital launch 2020.
An international jury selected the MF 8S from thousands of entries from more than 60 countries for the Red Dot Product Design Award.
“We are honoured the MF 8S has been chosen to receive this special award,” says Thierry Lhotte, vice president and managing director of Massey Ferguson Europe & Middle East.
“With the MF 8S Series, we are defining a new era in tractor design, which the jury has distinguished with the Red Dot: Product Design 2021 Award.
“Developed for farmers by farmers, following seven years of thorough testing and extensive customer consultation, the MF 8S Series combines radical designs with a practical purpose.
“While equipped to a superb specification, it also introduces a completely new and enhanced user experience,” adds Lhotte.
“The MF 8S launch was just the first milestone of our fully rejuvenated tractor range offensive. We are thrilled to have received such industry leading awards for the MF 8S together with farmers’ recognition through their choice for their new tractor.
“This is just the beginning. After the MF 8S and the MF 5S launches in 2020 we are now looking forward for new launches to come by the end of the year 2021, meeting farmers’ demand for straightforward and dependable smart and connected machines,” adds Francesco Murro, director of marketing with Massey Ferguson Europe & Middle East.
The MF 8S Series introduces new designs in the engine, cab, transmissions and driveline as well as new controls and connectivity.
There is a choice of four models from 205hp to 265hp, all offering 20hp of extra power with Engine Power Management.
Massey Ferguson say its Protect-U design with its 24cm gap between the cab and the engine installation, reduces heat, noise and vibrations being transmitted to the cab, while the firm claim the engine position improves cooling and performance.