The Co-op has announced that as of July it will source all of its own-brand fresh pork and other products from 100% outdoor bred pigs on RSPCA assured farms.

This decision announced earlier this week will further boost the retailer’s animal welfare credentials and will apply to all of its own-brand fresh pork, bacon, sausages, gammon and ham, including both the standard and premium ranges.

By partnering with Tulip Ltd – the UK’s largest high-welfare pig producer – the Co-op is able to offer complete traceability from farm to fork in its supply chain.

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All of the pigs within the producer group will be born outdoors, free from confinement and raised to RSPCA welfare standards.