Dunnes Stores is now Ireland’s largest supermarket, having increased its market share to 22.6% during the past 12 weeks – up from 22.0% this time last year.
It had been threatening to take SuperValu’s spot at the top since the end of October.
David Berry, director at Kantar Worldpanel, attributes Dunnes’ strong performance to its continued success in encouraging larger shopping trips via its ‘Shop & Save’ promotional campaign.
“Persuading shoppers to add one extra item to every basket – worth €3.20 on average – may not sound like much, but across the country this adds up to an additional €2.8m each week. Growth across a wide range of categories has contributed to the retailer’s overall sales increase of 6.7% year-on-year, with toiletries, alcohol, frozen food and confectionery performing particularly well.”
Other retailers
Now capturing 22.4% of grocery spending, SuperValu continues to enjoy a positive performance with an increase in sales of 2.3% year-on-year. More shoppers have chosen to visit the retailer this year, but they have also spent more, parting with an additional 80c per trip on average.
Tesco remains on an upward trajectory, with value sales falling by just 0.6% in the past 12 weeks and volume sales increasing compared with last year. Tesco’s market share now stands at 21.4%.
German discounters Lidl and Aldi are also performing well, with Lidl’s share of the market increasing slightly to 11.4%, with sales growth of 5.3%.
Aldi’s strong performance continues with sales growing by 6.6% year-on-year. Aldi has seen the biggest boost to its shopper numbers during the latest quarter with an extra 40,000 households visiting the retailer and also returning more often.
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