There a bit of a rebrand going on in some well-known farming organisations. I see the ICBF has updated its logo. The “C” and “B” are now linked like an infinity symbol. If you don’t know what that is, it’s like the number eight on its side. Very Buzz Lightyear.

Meanwhile, I see the IFA has a new website, by a company called Big Dog, no less. The IFA logo remains the same.

ICBF and IFA are not alone in rebranding, with perhaps the greatest change of all taking place at Tegral, the agricultural sheeting specialists. Tegral will be known as Euronit from now on.