Scottish TV viewers this week got to watch the first Specially Selected Pork advert which launched during Cold Feet on STV.

The advert is part of the “Go Places with Pork” campaign focusing on encouraging consumers to try adventurous new pork dishes.

The Government cash follows the £200,000 cash boost used to advertise lamb in the autumn

The six-week quirky campaign also includes billboards, press, digital, social and radio advertising. The promotion is partly funded by £125,000 from the Scottish Government, which made a TV ad possible.

The Government cash follows the £200,000 cash boost used to advertise lamb in the autumn.

Research into the impact of the lamb promotion showed a 27% increase in the value of purchases and a 20% increase in volume.