There is no doubt that SuperValu’s Food Academy is having an impact. The programme, which sees the chain help local food businesses make their way onto its shelves, has taken 400 local artisan producers under its wing and 170 of these have gone on trial on the supermarket’s shelves. These companies are now making sales worth €15m per annum at the store. In the last 18 months, 300 jobs have been created within these businesses and by the end of the year this figure will reach 500.
The SuperValu Food Academy is a joint initiative between SuperValu, Bord Bia and the Local Enterprise Office Network. It was established in 2014 to support small food companies. The programme aims to guide producers, provide advice and expertise.